Untitled
「若者の○○離れ」を見るたびに、「万年筆は、ブログやメールに賛成です。」というコピーを打ったPILOTは偉大だと思う。伝えたくて言葉を綴るのは手書きもデジタルも一緒。大切な言葉を手で書きたくなったとき、PILOTはいますよって。いいもの作ってるんだって自信が感じられて素敵。
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— Twitter / tatutahime (via yellowblog)
Reblogged 1 month ago from konishiroku (Originally from yellowblog)
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Source: yellowblog
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    最近はやりだけど、一昔前に流行ったもしドラ的文脈だと思うな。「イノベーション」という言い回しが適切かは分からないけれど、パイロットは変化に対応してきた企業だった。多岐にわたる文具を出していて、万年筆は言わば象徴だ。(もちろんそれは重要だし自分...
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